Preparation of your event

Live streaming today needs to be done on a professional level when promoting products and brands at live events over the web. Whilst you are not creating a television commercial with a huge budget and broadcast values must be at the highest level. Internet streaming values are different because in order for your viewers to view a signal the video has to be compressed into a suitable format, you still need to worry about production values and we use High Definition cameras.

Brand events are recorded live and there is no telling what is going to happen. The video streaming needs to change as the event progresses and it is more like a News broadcast than comparing it to a TV commercial. The promotion whilst it is going out live cannot be rehearsed before hand and there is no script for the shoot.

Best quality streaming

Our cameras are full HD quality 1080i which typically refers to the ability to accept 1080i signals in native resolution format, which means there are a true 1920 pixels in width and 1080 pixels in height. We use a broadcast Vision Mixer which means that we can take more than 4 cameras and live switch to capture every exciting move during the event. We are able to run pre-recorded films during the promotion interspersed during the show. For instance during a live event there may be a lull for whatever reason we can cut to a commercial. We also have the ability to use captions and slides with our vision mixer. We bring our own WiFi or satellite connection to the venue (whatever is required for the signal in any particular area). We include a live streaming Encoder which is a combination of software and hardware to send the signal across the world.

Streaming Network

South Africa does not have many video hosting solutions however we realize that the further away you are from your hosting provider the weaker the signal gets. So if you are using YouTube or Live stream as you video carrier then you will be in for a shock if you want to ensure good quality. These providers are just too far away from South Africa to give any sort of guarantee of your broadcast. This is where we are really different as we have developed our own broadcast streaming network right here in South Africa so we are responsible for managing the whole broadcast from end to end and you don’t need to worry you have only one person to deal with!

Marketing Event

Your only responsibility. Nothing else matters if only 10 people shows up to your event. To make sure you have a good turn-out, get a commitment from attendees well in advance of the event. You can use your marketing newsletter lists and social media to invite your attendees well in advance.

No branding restrictions on your stream

Having 18 years experience in web development means that we have the capability to create a web page for the event or send you source code to stream it off your own website. No issues surround our service where other providers only include your logo if you pay more. We brand your web page if we have created it as well as during the live video on the screen.