A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.”
A webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers.
The term webcasting is usually reserved for referring to non-interactive linear streams or events. Webcasting is also used extensively in the commercial sector for investor relations presentations (such as Annual General Meetings), in E-learning (to transmit seminars), and for related communications activities.
Basically, audio or video content from an audio/visual system (such as a video camera) is transferred to streaming software running on the host’s computer. The content is encoded (compressed and digitized), and then sent to a specialized server known as a content delivery network (CDN).
What is a CDN?
Content delivery networks (CDN) are the transparent backbone of the Internet in charge of content delivery. Whether we know it or not, every one of us interacts with CDNs on a daily basis; when reading articles on news sites, shopping online, watching YouTube videos or perusing social media feeds. The number one reason for using a CDN is to improve your user’s experience in terms of speed, and as we know – speed matters!
Epnet partners with our Content Delivery Network (CDN) providing a fully-integrated solution for video delivery and audio/video streaming that allows you to focus exclusively on content creation. We simplify and streamline the workflow process for content uploading, transcoding, management and reporting.
Investor Relations – In today’s rapidly changing marketplace, organizations need to keep their investors up-to-date on the direction of their business objectives and goals. New Product Launch / Update – A webcast is a perfect platform to engage an audience when launching a new product/service. Employee communication – A video webcast is an engaging way to keep employees informed on the direction of the company particularly if you have many different branches around South Africa. Audience Reach – A webcast is designed to stream high quality audio and video to large audiences (1,000+ viewers) allowing your message to have a broad reach. Webcasting incorporates interactive features wrapped around the streaming media content that takes the raw media and turns it into a corporate presentation.