Customizing a corporate solution for live streaming
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0 Comment February 25, 2017

Customizing a corporate solution for live streaming

Epnet Live provide a complete and customised corporate solution for streaming.

6 channel, versatile, portable, live production and streaming studio

Live producers often rely on video switchers to accept a variety of inputs, including audio and computer inputs, and output multiple different video feeds. At its most basic level, the role of the video switcher is to accept multiple video camera inputs and to output a program video feed. Our Mobile Edit Studio in a Box is a Blackmagic Studio 6 channel live switcher. What this means is that we are able to connect up to 4 cameras, show Power Point slides, incorporate pre-recorded video, merge logos and graphics with your live stream.

Using Skype to extend your video production

We also provide a service where you are able to use SKYPE or other webcasting services bringing them altogether in one live broadcast. There are times when that dream-speaker of yours just can’t make it to the event for a keynote or panel discussion. Whether they’re busy or in *political exile, the perfect work-around is inviting them to speak via Skype. At the end of the Event we hand over to you a fully edited copy of your stream in HD definition quality.

Some considerations that you need to take into account with your live stream.

Customized branding : Live Streaming Company for Corporate Users

The must-have for corporate live streamers is white label service. This means that no logo from the streaming company is included in streams. Video players themselves should also be free of branding. Instead, you can embed your own logo to provide a fully branded experience. This creates a much more professional experience. With a white label service, the viewers’ eyes focus on one thing: your business. Your content and logo are front and center with no distractions.

Planning prior to the live streaming date

Planning is the most important process for any event. This is particularly important for live streaming because any mistakes will impact your audience in real time. To avoid any unexpected glitches, we test everything in live conditions.

Perhaps surprisingly, this is even more important than video quality. If the visuals cut out, the audience can still follow the audio while you fix the problem. If the sound drops out, they’re much more likely to leave before you can get it sorted out. Make sure you have a reliable way to capture all of the relevant audio, as well as a viable Plan B. Don’t make the mistake of switching audio on before the event begins – the last thing you want to do is broadcast the pre-event chatter from your presenters.
We trial your event in live conditions and be aware of any single points of failure, like the uplink connection or audio setup.

Allow Audience Interaction

Rather than simply talking at your audience, interact with them. Marketers can incorporate interactive features like a live Q&A, online polling, social networking and chat features into their broadcast. This will keep your audience members actively engaged and more likely to attend your next event. Interactive features are also a useful way for companies to collect feedback and insights from key stakeholders.

Promote the stream far in advance.

Take to social, blast the announcement in a newsletter and have the individuals you’re featuring share in advance. Taking a note from the first point, consider building a landing page for RSVP’s in advance, and ask for an email address so you can remind the responder the day of the live-stream to join. Streaming your company event is a cost effective way to expand your audience reach, boost engagement and increase the overall ROI of your events. For example, when hosting a product launch through a live webcast, your marketing team can quickly build product awareness and reach customers or partners around the globe. Your marketing team can also easily track attendee information and follow up with qualified leads.

Live transmission at your Event

One of the most important and potentially challenging decisions you need to make is how to backhaul or get the video signal from the live event venue to a remote streaming server. Using the public internet bandwidth is the most common and cheapest approach, but other options include using a satellite, fiber, or cellular technology. “We generally stress that success for a live event is based on both solid bandwidth and rehearsals.”

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